While we are pros in all areas of communication at New Renaissance Communications, you could say that media relations is perhaps our main entrée. It is also one of our favorite dishes.
You may very well be aware of the term “earned media.” Earned media is essentially the exact opposite of PAID advertising because it is FREE exposure or publicity that is gained through NON-paid promotional efforts, such as public and media relations (placing news stories with the media). Utilizing earned media is a major tool NRC has in its strategic skill set. We will create media advisories, news releases, videos, thought leadership and op-ed pieces for your benefit- all aimed at positioning you in a positive, professional and expert light with the news media. Earned media is invaluable because it can translate into major cost savings, compared to conventional paid advertising $$$.
New Renaissance Communications principals Tony Ciavolella and Debi Gallo have more than 40 years of combined experience in the communication industry, starting their careers working at the national and local television broadcast news levels.
Whether it be New Renaissance Communications’ vast media contact list or ability to create new, lasting relationships with reporters and editors in new media markets, we maintain relationships with the important media movers, shakers and key influencers who control the critical narratives within the public communicative sphere. Our contacts run wide and deep and include print, broadcast and online media throughout major media markets in the United States.
NRC has a proven track record of securing national and local media placements for its clients, managing media relations, leveraging deep contacts and dealing with the press – including hostile reporters. Given the rapidly expanding influence of social media and the shrinking of the newsroom and the traditional news hole, appropriate, quality content – including the creation of internal videos, which is equally important.
You may very well be aware of the term “earned media.” Earned media is essentially the exact opposite of PAID advertising because it is FREE exposure or publicity that is gained through NON-paid promotional efforts, such as public and media relations (placing news stories with the media). Utilizing earned media is a major tool NRC has in its strategic skill set. We will create media advisories, news releases, videos, thought leadership and op-ed pieces for your benefit- all aimed at positioning you in a positive, professional and expert light with the news media. Earned media is invaluable because it can translate into major cost savings, compared to conventional paid advertising $$$.
New Renaissance Communications principals Tony Ciavolella and Debi Gallo have more than 40 years of combined experience in the communication industry, starting their careers working at the national and local television broadcast news levels.
Whether it be New Renaissance Communications’ vast media contact list or ability to create new, lasting relationships with reporters and editors in new media markets, we maintain relationships with the important media movers, shakers and key influencers who control the critical narratives within the public communicative sphere. Our contacts run wide and deep and include print, broadcast and online media throughout major media markets in the United States.
NRC has a proven track record of securing national and local media placements for its clients, managing media relations, leveraging deep contacts and dealing with the press – including hostile reporters. Given the rapidly expanding influence of social media and the shrinking of the newsroom and the traditional news hole, appropriate, quality content – including the creation of internal videos, which is equally important.
