"The MEDIUM is the MESSAGE"!
-Marshall McLuhan
-Marshall McLuhan
Great...but what does that mean? It's a theory that renowned media professor and philosopher Marshall McLuhan famously uttered...and it's a staple in the media communications field. Essentially, it means your message is going to vary depending on which part of the media you use--television, radio, print, internet, etc.
At NRC, we understand the different media weapons in the communications arsenal, and we know how to use them.
We leverage a variety of media tools to help us be great storytellers-for YOUR story!
At NRC, we understand the different media weapons in the communications arsenal, and we know how to use them.
We leverage a variety of media tools to help us be great storytellers-for YOUR story!
THE CREATIVE TEAM
Tony Ciavolella, President and Co-owner
With more than 30 years of experience in a wide range of communication disciplines, Tony Ciavolella has helped many businesses, organizations, and individuals achieve positive recognition and tremendous results. Through various time-honored techniques, blended with high-tech strategies, Tony makes messages matter. He has attained earned media advertising dollar equivalencies for his stakeholders in the millions. His areas of expertise include:
Public Relations Public & Government Affairs
Media Relations Marketing & Branding
Media Training Political Campaign Messaging
Crisis Communications Video Production
An award-winning journalist and communications practitioner, Tony has been honored by the Public Relations Society of America (PRSA). One such accolade includes an Award for Excellence for developing the best “Out-of-the-Box” media relations campaign promoting older adult living at Erickson Senior Living retirement communities across the country. He is also the proud recipient of a United States Coast Guard Meritorious Team Commendation for his media relations support following an incident involving a wayward cargo ship in New York Harbor. Additionally, Tony also received several New Jersey State Senate Commendations— acknowledging him for his valuable communications contributions in the arena of political campaigning.
Tony joined the Port Authority of NY & NJ, operators of the nation’s busiest transportation network, and owner of the once iconic World Trade Center. As a Senior Public Information Officer, he consistently responded to a high volume of media inquiries, including requests for information during emergencies, and provided live on-air television/radio interviews. Through countless positive news stories, Tony also helped promote the agency, whose members worked tirelessly to protect the traveling public in a post-9/11 world.
Tony helped national senior housing developer Erickson Senior Living re-brand the concept of aging. Through strategic, creative, and unique ideas, he obtained significant publicity highlighting important eldercare issues, while showcasing how enjoyable active adult living can be. He helped the company receive national and international acclaim through news coverage about seniors learning how to master video gaming, and many other topics.
As Director of Communications for the New Jersey State Parole Board, Tony managed media relations, internal communications, and public and government affairs for an agency that oversees more than 16,000 offenders.
Tony learned the importance of good storytelling early in his career when he broke into the broadcast news business as a TV Photojournalist, and later as an Assignment Manager, Producer, and Bureau Chief for several national and local affiliate news stations. Although his news days are behind him, Tony continues doing what he enjoys most—telling strategically crafted stories through successful methods of communication.
With more than 30 years of experience in a wide range of communication disciplines, Tony Ciavolella has helped many businesses, organizations, and individuals achieve positive recognition and tremendous results. Through various time-honored techniques, blended with high-tech strategies, Tony makes messages matter. He has attained earned media advertising dollar equivalencies for his stakeholders in the millions. His areas of expertise include:
Public Relations Public & Government Affairs
Media Relations Marketing & Branding
Media Training Political Campaign Messaging
Crisis Communications Video Production
An award-winning journalist and communications practitioner, Tony has been honored by the Public Relations Society of America (PRSA). One such accolade includes an Award for Excellence for developing the best “Out-of-the-Box” media relations campaign promoting older adult living at Erickson Senior Living retirement communities across the country. He is also the proud recipient of a United States Coast Guard Meritorious Team Commendation for his media relations support following an incident involving a wayward cargo ship in New York Harbor. Additionally, Tony also received several New Jersey State Senate Commendations— acknowledging him for his valuable communications contributions in the arena of political campaigning.
Tony joined the Port Authority of NY & NJ, operators of the nation’s busiest transportation network, and owner of the once iconic World Trade Center. As a Senior Public Information Officer, he consistently responded to a high volume of media inquiries, including requests for information during emergencies, and provided live on-air television/radio interviews. Through countless positive news stories, Tony also helped promote the agency, whose members worked tirelessly to protect the traveling public in a post-9/11 world.
Tony helped national senior housing developer Erickson Senior Living re-brand the concept of aging. Through strategic, creative, and unique ideas, he obtained significant publicity highlighting important eldercare issues, while showcasing how enjoyable active adult living can be. He helped the company receive national and international acclaim through news coverage about seniors learning how to master video gaming, and many other topics.
As Director of Communications for the New Jersey State Parole Board, Tony managed media relations, internal communications, and public and government affairs for an agency that oversees more than 16,000 offenders.
Tony learned the importance of good storytelling early in his career when he broke into the broadcast news business as a TV Photojournalist, and later as an Assignment Manager, Producer, and Bureau Chief for several national and local affiliate news stations. Although his news days are behind him, Tony continues doing what he enjoys most—telling strategically crafted stories through successful methods of communication.
Debi Gallo, Vice President and Co-owner
Debi Gallo is an award-winning broadcast journalist with over 20 years of experience in television and radio. She has been an anchor and reporter for various stations in Washington, D.C., West Virginia, New Jersey, and New York City. Debi's career began in small television markets in West Virginia before returning to the New York area to work as a reporter for WNBC's “Chopper 4.” Although she was known for her hands-on reporting, she was fortunately not in the chopper when it crashed.
Debi has covered a wide range of stories, from flying an F-16 fighter jet to reporting on the 9/11 World Trade Center attacks, the New York World Series-Subway Series, NY Giants and NJ Devils playoff games, and the Senior PGA Tour. In addition to her on-air work, she has also been involved in television and video production, including shooting, editing, and narrating stories for documentary-style shows.
Her career was deeply impacted by her extensive news reporting following the 9/11 terrorist attacks in New York City, which taught her valuable professional lessons, including how to focus amid chaos and how to communicate clearly and concisely under immense pressure and tight deadlines.
After nearly two decades in the news business, Debi realized that while she was passionate about telling other people's stories, she was missing out on her own. She took a sabbatical in Italy with her cat, where she wrote her debut novel, "Confessions of a Television Reporter," which delves into the highs and lows of the news industry.
Somehow, New Jersey called again, and she returned to transition into a behind-the-scenes career. Today, she utilizes her journalism skills as a brand storyteller and content marketer in corporate and non-profit settings, while remaining on the lookout for the next big story.
One of Debi's key objectives is to make stories simple and engaging for clients and personally she is dedicated to rescuing feral cats.
Debi Gallo is an award-winning broadcast journalist with over 20 years of experience in television and radio. She has been an anchor and reporter for various stations in Washington, D.C., West Virginia, New Jersey, and New York City. Debi's career began in small television markets in West Virginia before returning to the New York area to work as a reporter for WNBC's “Chopper 4.” Although she was known for her hands-on reporting, she was fortunately not in the chopper when it crashed.
Debi has covered a wide range of stories, from flying an F-16 fighter jet to reporting on the 9/11 World Trade Center attacks, the New York World Series-Subway Series, NY Giants and NJ Devils playoff games, and the Senior PGA Tour. In addition to her on-air work, she has also been involved in television and video production, including shooting, editing, and narrating stories for documentary-style shows.
Her career was deeply impacted by her extensive news reporting following the 9/11 terrorist attacks in New York City, which taught her valuable professional lessons, including how to focus amid chaos and how to communicate clearly and concisely under immense pressure and tight deadlines.
After nearly two decades in the news business, Debi realized that while she was passionate about telling other people's stories, she was missing out on her own. She took a sabbatical in Italy with her cat, where she wrote her debut novel, "Confessions of a Television Reporter," which delves into the highs and lows of the news industry.
Somehow, New Jersey called again, and she returned to transition into a behind-the-scenes career. Today, she utilizes her journalism skills as a brand storyteller and content marketer in corporate and non-profit settings, while remaining on the lookout for the next big story.
One of Debi's key objectives is to make stories simple and engaging for clients and personally she is dedicated to rescuing feral cats.
